Hourly rate for ad-hoc freelance work

Influencer Marketing Campaign Ownership, Affiliate Marketing

1. Influencer Strategy Development Market & Audience Research: Analyzing the brand's audience to identify ideal influencer profiles, target demographics, and trends. Campaign Planning: Creating influencer campaigns that align with brand goals, key messaging, and marketing objectives (e.g., awareness, engagement, conversions). 2. Influencer Discovery & Recruitment Influencer Sourcing: Identifying and vetting influencers who align with the brand's values, image, and target audience. Influencer Outreach: Reaching out to influencers to propose partnerships, negotiate terms, and onboard them. 3. Campaign Management Content Briefing: Providing influencers with clear creative briefs, including campaign goals, guidelines, messaging, and product information. Coordination & Scheduling: Overseeing content production schedules, deadlines, and approval workflows to ensure everything is posted on time. 4. Content Review & Approvals Content Moderation: Reviewing influencer-created content to ensure it aligns with the brand's messaging and complies with guidelines before it goes live. 5. Reporting & Analytics Performance Tracking: Monitoring the performance of influencer campaigns, including engagement metrics (likes, shares, comments), reach, and conversions. Monthly Reports: Providing detailed analytics and insights into campaign performance, ROI, and key takeaways for improvement. Competitor Benchmarking: Comparing the brand’s performance to competitors to assess industry positioning. 6. Ongoing Strategy Optimization Campaign Tweaks: Making real-time adjustments to influencer content or strategy based on performance insights. Trend Insights: Providing updates on new trends in social media, influencer marketing, or changes in platform algorithms that could affect strategy. 7. Contract & Payment Management Contract Negotiation: Handling influencer contracts, including usage rights, exclusivity, and any other legal aspects. Payment Processing: Ensuring influencers are paid accurately and on time according to the agreement. 8. Affiliate/Promo Code Management (Optional) Tracking Sales or Conversions: Monitoring influencer-driven sales or actions (signups, clicks) using promo codes or affiliate links. Incentive Structuring: Developing customized affiliate programs or promo codes to drive sales and engage influencers. 9. Gifting Program Management (Optional) Product Seeding: Sending products to influencers for gifting campaigns and tracking their organic promotion of the brand. 10. Social Listening & Sentiment Analysis Brand Monitoring: Tracking influencer and audience conversations about the brand to assess sentiment and market reception.

Hourly rate for ad-hoc freelance work

Influencer Marketing Campaign Ownership, Affiliate Marketing

1. Influencer Strategy Development Market & Audience Research: Analyzing the brand's audience to identify ideal influencer profiles, target demographics, and trends. Campaign Planning: Creating influencer campaigns that align with brand goals, key messaging, and marketing objectives (e.g., awareness, engagement, conversions). 2. Influencer Discovery & Recruitment Influencer Sourcing: Identifying and vetting influencers who align with the brand's values, image, and target audience. Influencer Outreach: Reaching out to influencers to propose partnerships, negotiate terms, and onboard them. 3. Campaign Management Content Briefing: Providing influencers with clear creative briefs, including campaign goals, guidelines, messaging, and product information. Coordination & Scheduling: Overseeing content production schedules, deadlines, and approval workflows to ensure everything is posted on time. 4. Content Review & Approvals Content Moderation: Reviewing influencer-created content to ensure it aligns with the brand's messaging and complies with guidelines before it goes live. 5. Reporting & Analytics Performance Tracking: Monitoring the performance of influencer campaigns, including engagement metrics (likes, shares, comments), reach, and conversions. Monthly Reports: Providing detailed analytics and insights into campaign performance, ROI, and key takeaways for improvement. Competitor Benchmarking: Comparing the brand’s performance to competitors to assess industry positioning. 6. Ongoing Strategy Optimization Campaign Tweaks: Making real-time adjustments to influencer content or strategy based on performance insights. Trend Insights: Providing updates on new trends in social media, influencer marketing, or changes in platform algorithms that could affect strategy. 7. Contract & Payment Management Contract Negotiation: Handling influencer contracts, including usage rights, exclusivity, and any other legal aspects. Payment Processing: Ensuring influencers are paid accurately and on time according to the agreement. 8. Affiliate/Promo Code Management (Optional) Tracking Sales or Conversions: Monitoring influencer-driven sales or actions (signups, clicks) using promo codes or affiliate links. Incentive Structuring: Developing customized affiliate programs or promo codes to drive sales and engage influencers. 9. Gifting Program Management (Optional) Product Seeding: Sending products to influencers for gifting campaigns and tracking their organic promotion of the brand. 10. Social Listening & Sentiment Analysis Brand Monitoring: Tracking influencer and audience conversations about the brand to assess sentiment and market reception.