Grace is a Creative Director specializing in performance marketing and social-first creative. In addition to supporting freelance clients in the execution, analysis, and iteration of their performance marketing creative, Grace is the Creative Manager, Performance Marketing at Huckberry where she Creative Directs all paid media.

Working with Grace offers the opportunity to: - Audit and analyze existing performance creative, and deliver actionable feedback to improve creative quality & performance. - Develop campaign concepts and go-to-market plans for performance creative. - Produce & direct photo and video assets for performance marketing campaigns including short-form video, still assets, and UGC. - Iterate on existing creative, and build new team processes to support data-reactive creative execution.

At Huckberry, Grace has built the performance marketing creative team from the ground up, instituting new processes and hires to ensure performance creative is driving baseline revenue and hitting key KPIs at-launch. She concepts & directs photoshoots including video production, scripts & shoots social-first UGC content, and provides the direction to design & copy that guides asset creation & iteration. Grace works closely with senior leadership to develop campaign creative strategies based on performance creative insights and apply creative learnings to support cross-functional growth.

Grace began her career by leveraging her TikTok following into a role with skincare brand Fur, developing their first short-form video strategy on organic social, eventually scaling it to paid. During her time as the Brand Manager of Digital & Paid Media at Fur, Grace directed performance-led creative campaigns for launches with Ulta, national distributors, and Fur's DTC platforms.

Following Fur, Grace Creative Directed the launch campaigns for sister brands Soleil Toujours and Summer Camp at Sephora and Walmart, respectively. Grace's paid creative strategy paired with in-store assets drove Soleil to a sold-out Sephora Launch, and prompted Walmart to extend in-store end cap creative display.

Grace is passionate about telling brand stories, and achieving key KPIs, through creative content and strategy.