solve your attribution problems
Unlock influencer marketing
solve your attribution problems
Unlock influencer marketing
Georgina
Reviews
Georgina is the Head of Influencer Marketing at The Influence Atelier, creating influencer campaign strategies, process efficiencies, and driving growth and innovation for agencies, media, and high-growth consumer and technology companies.
Most recently, Georgina revitalized and scaled the end-to-end influencer program for Amazon One Medical to evolve their consumer-acquisition strategy driving a 117.6% increase in creator-generated content YoY, a 168.7% increase in impressions within 8 months, and a 111% increase in new memberships driven through creator ($199 per membership) within 9 months.
Georgina also serves as a consultant for Fortune 1000 companies creating & overseeing influencer strategy: ground-up development, assessments and diagnostics of existing programs, managing agency onboarding/relationships, and a great deal more depending on the brand's level of influencer program maturity.
Georgina is passionate about helping brands leverage creators to connect with consumers through impactful storytelling, innovative creative, and data.
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