solve your attribution problems
Grow your brand awareness
solve your attribution problems
Grow your brand awareness
Freza
Brand Marketer / Creative Director
Brooklyn, NY
All Star
Free Consulting Calls
Full Time
Reviews
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Nice to meet you, I'm Freza. I’m the Vice President of Brand & Creative at an innovative luxury brand in the emergent American Single Malt category.
I have over ten years of experience working as a brand strategy and marketing leader. For the past 10 years I've served the premium and ultra-premium consumer, with a focus on the bev-alc and CPG categories.
I help ecommerce brands:
* develop your Brand Strategy and Marketing Roadmaps–no matter what size you are or funding cycle you’re in * identify their Target Consumer(s) and build detailed, market data-driven cohort profiles * develop your global Brand Story, honing in on the Consumer Insight, Brand Promise, Reasons to Believe, & Brand Personality * create a Brand Voice and Visual Guide that are appropriate to both your long-term goals and immediate needs * audit and redesign your site, social and influencer strategy, and creative strategy
I was the first hire at AMASS Brands Group (ABG), where I built the brand–and its innovative product portfolio–from the ground up. While at AMASS, my team and I internally developed and brought to market De Soi, one of the largest names in the booming non-alcoholic category. Since my time at ABG, I’ve worked in bev-alc and consulted for several consumer brands in the wine, fintech, cannabis, and better-for-you CPG spaces.
I'm excited to work with you in bringing your brand vision into its next and greatest chapter.
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
I offer ongoing support for founding teams that do not currently have a Brand leader on their team. Monthly retainers can include–but are not limited to–services such as brand strategy, channel marketing, social and influencer engagement, and copy/creative asset delivery. For your team, this might look like: drafting and revising annual/quarterly plans; managing the creation of social/creative assets by freelancers; and designing fundraising decks for investors. Every new brand is on its own unique journey – I'll work closely with your founding team to design a monthly service package that is right-sized to your current scale, growth targets, and budget.
Starting at
$
1000
Brand Marketing Strategy + Roadmap
This service unfolds over 3 stages: the Brand Audit, the Brand Refresh, and the Handoff. The Brand Audit provides your Executive team with a comprehensive Competitive Analysis and a 360° audit of your brand as it exists today. I'll provide my Recommendations for what elements of your brand need renovation or expansion in your Brand Refresh. In addition to a refreshed voice and visuals, I will deliver a Brand Strategy and Roadmap. This document provides a detailed look at your Target Consumer(s), Channel Strategy and Tactics, Consumer Insight, and other important strategies you'll need on the road ahead of you. You can think of these documents as the operating instructions for your brand in the year following its Refresh. Once I've shipped your Deliverables, I'll offboard you with thorough Handoff documents to ensure your team is set up to dive headfirst into the future. Pricing begins at $2k for a Brand Audit; final prices are dictated by the extent of the Brand Refresh.
Starting at
$
2000
Creative Strategy Audit
The Creative Strategy Audit will assess whether your current Copy and Creative does the following: 1) speaks to your Target Consumer, 2) delivers the desired message, and 3) has the desired impact (awareness, education, conversion). I'll review your previous collateral, its performance on site and social, and provide Recommendations for optimization or renovation of your current approach. I'll also assess how your past Creative aligns to your Brand holistically, and provide Recommendations for long-term Brand growth that supports your team's goals.
Starting at
$
2500
Marketing Strategy Audit
The Influencer Marketing Audit will assess whether your current Influencer Strategy does the following: 1) reaches your Target Consumer, 2) appeals to them, 3) delivers your desired message, and 4) has the desired impact (awareness, education, conversion). I'll review your current Influencer strategy and tactics, its performance on site and social, and provide Recommendations for optimization or renovation of your current approach.
Starting at
$
2500
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
I offer ongoing support for founding teams that do not currently have a Brand leader on their team. Monthly retainers can include–but are not limited to–services such as brand strategy, channel marketing, social and influencer engagement, and copy/creative asset delivery. For your team, this might look like: drafting and revising annual/quarterly plans; managing the creation of social/creative assets by freelancers; and designing fundraising decks for investors. Every new brand is on its own unique journey – I'll work closely with your founding team to design a monthly service package that is right-sized to your current scale, growth targets, and budget.
Starting at
$
1000
Brand Marketing Strategy + Roadmap
This service unfolds over 3 stages: the Brand Audit, the Brand Refresh, and the Handoff. The Brand Audit provides your Executive team with a comprehensive Competitive Analysis and a 360° audit of your brand as it exists today. I'll provide my Recommendations for what elements of your brand need renovation or expansion in your Brand Refresh. In addition to a refreshed voice and visuals, I will deliver a Brand Strategy and Roadmap. This document provides a detailed look at your Target Consumer(s), Channel Strategy and Tactics, Consumer Insight, and other important strategies you'll need on the road ahead of you. You can think of these documents as the operating instructions for your brand in the year following its Refresh. Once I've shipped your Deliverables, I'll offboard you with thorough Handoff documents to ensure your team is set up to dive headfirst into the future. Pricing begins at $2k for a Brand Audit; final prices are dictated by the extent of the Brand Refresh.
Starting at
$
2000
Creative Strategy Audit
The Creative Strategy Audit will assess whether your current Copy and Creative does the following: 1) speaks to your Target Consumer, 2) delivers the desired message, and 3) has the desired impact (awareness, education, conversion). I'll review your previous collateral, its performance on site and social, and provide Recommendations for optimization or renovation of your current approach. I'll also assess how your past Creative aligns to your Brand holistically, and provide Recommendations for long-term Brand growth that supports your team's goals.
Starting at
$
2500
Marketing Strategy Audit
The Influencer Marketing Audit will assess whether your current Influencer Strategy does the following: 1) reaches your Target Consumer, 2) appeals to them, 3) delivers your desired message, and 4) has the desired impact (awareness, education, conversion). I'll review your current Influencer strategy and tactics, its performance on site and social, and provide Recommendations for optimization or renovation of your current approach.
Starting at
$
2500
Skills
A/B Testing
Ad Design
Affiliate Marketing
Art Direction
Audience Building
Brand Ambassadors
Brand Marketing
Brand Partnerships
Brand Positioning
Business Development
Business Strategy
Campaign Strategy
Community Management
Content Strategy
Content Creation (UGC)
Creative Briefing
Creative Direction
Creative Production
CRM Strategy
Customer Persona Development
Social Media Marketing
Influencer Marketing
Tools
No items found.
Dash Hudson
Shopify Plus
Adobe Photoshop
Adobe Premiere Pro
Klaviyo
Yotpo
Recharge
Planoly
Okendo
Kustomer
Crazy Egg
Figma
Google Analytics
Hotjar
Glew
Industry Experience
Food & Beverage
Health & Beauty
Apparel & Accessories
Art & Collectibles
Alcohol
Cannabis
Restaurants & Hospitality
Brand Experience
De Soi / AMASS Brands Group / Garrett Leight
Case Studies
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