At Amara.com, a luxury homeware retailer based in the UK. Freddie led SEO strategy and execution, alongside launching international sites and entering new markets. He identified the largest opportunities for efficient growth from SEO, ruthlessly prioritising tasks to execute maximising the return on investment. Grew in-house team around core SEO functions including technical, content, link building and on-page optimisation. Over the course of 5 years the channel grew hugely profitably to over $15m in annual revenue.

Freddie launched a side project to showcase the potential for SEO even for new brands. Village Cricket Co. grew to a 6-figure annual revenue brand from focusing purely on SEO in fewer than 4 hours per week. The initial research phase uncovered the best opportunities for growth - focusing primarily on content creation and link building. Freddie undertook all SEO and operational activity (including shipping and customer service). Driving thousands of new visitors to the site every week, he's since unlocked the email marketing channel with over 10,000 email subscribers.

Freddie helped Zest Tea scale their SEO through targeted content creation. Tapping into the core pain points of their customers to unlock new opportunities - after finding out that a lot of their customers were using the product as a great option in various diets, he worked with the team to create guides for these to find new customers. Alongside this a on-page optimisation program and product-led link building campaigns, the brand grew their organic traffic from 3000 visitors/month to over 30,000/month within 12 months.