Partiful is a start-up in the event space, giving folks a much-needed alternative to Facebook & Eventbrite to plan events in order to bring friends and community together. Allowing users to easily set up an event page, invite guests, and manage RSVPs, Partiful has quickly infiltrated many a friend group and beyond.

Working directly with the founders, I conducted a short brand workshop before diving into research for the brand. We created a brand identity that featured a scintillating logo, unique typography, and festive hues. The goal was to create an identity that was not too polished, fun, flexible, and accessible. I created a library of custom shapes derived from the logomark as well as iconography. Reminiscent of the 90s, gradients and stickers add layers and depth to the brand language.

Soundol is a music platform designed to help independent musicians make a living through direct listener support.

The Soundol team tasked me with creating their brand identity for the upcoming launch. I started with the logo, merging the letters U and N to form a unique symbol that also resembles a sound wave. The slightly rounded edges convey openness, trust, and friendliness. Additionally, the logo can be extended by elongating the sound wave.

I developed a graphic library using elements from the logo, incorporating photography and texture. This resulted in a dynamic and versatile design system that the team can use creatively for years to come.

Foot Locker is a global athletic footwear and sportswear retailer, offering a wide range of branded shoes, apparel, and accessories for various sports and lifestyle activities.

Foot Locker launched a campaign centered around “essentials for women”, featuring footwear and apparel. I established the Art Direction and made template driven still & motion assets using their product and lifestyle photography.