After identifying the opportunity to enhance Long Wharf Supply Co.'s post-purchase flow, Elia conducted a thorough audit of existing communications and pinpointed gaps in messaging. She designed personalized follow-up emails for first-time customers, incorporating loyalty incentives, styling tips based on their purchases, and time-sensitive promotions. Additionally, dynamic content showcasing complementary products was integrated to boost engagement.

Once implemented, she monitored customer interactions and analyzed engagement metrics. The results were impressive: the revamped flow led to a 50% increase in revenue year-over-year and a 38% increase in Returning Customer Rate, establishing a strong foundation for future retention efforts. This project underscored the effectiveness of strategic, personalized engagement in driving customer loyalty within the apparel industry.

In a recent project with a major health and wellness brand, Elia faced a critical challenge when the sales for the brand’s core product fell below 50% of the target mid-month, prompting the need for immediate action to ensure the achievement of their monthly revenue goals. To address this issue, she collaborated closely with the brand's marketing and development teams to create targeted promotions aimed at revitalizing sales. Elia developed product bundles that paired the underperforming core product with best-selling complementary items, encouraging cross-sells and increasing the average order value. Additionally, she adjusted the email and SMS marketing cadence to ensure promotions were sent at optimal times, maximizing visibility and engagement with potential customers. As a result of these strategic efforts, the brand not only achieved its monthly sales margin goals but also exceeded them, with the cross-sell tactic contributing an impressive additional 29% in monthly revenue.