At Scopely, one of the world's largest gaming publishers, Cliff helped launch and scale UA for their new game Star Trek Fleet Commander. He planed, executed, reported, and scaled marketing to a $100MM+ UA global budget for multiple networks. This was done by consolidating campaigns into 1 purchase value campaign and creating a structured creative testing strategy which uploaded almost 500+ new creatives every week.

By implementing an ad naming convention, an automated Google Data Studio dashboard for sales vs. retargeting, new creative concepts, and consolidating the ads account using the Golden Account Structure, Cliff streamlined campaign management, improved performance tracking, and optimized ad spend, resulting in increased ROI and business growth and a monthly budget of 10 million+ dollars for paid marketing efforts.

Cliff's launch of the first-ever mobile app release for MSCHF resulted in an impressive 200,000 subscribers within just three weeks. He strategically set up MSCHF with a Mobile Measurement Partner (MMP), designed a first-time user flow to attract highly qualified users who are more likely to click and make purchases during drops, and established a solid foundation for MSCHF to scale using paid ads.