As a seasoned campaign manager, I orchestrated a multifaceted portfolio spanning Display, Android, iPhone, Affiliates, and Social platform campaigns. With a firm grip on a substantial $30 million annual marketing budget, I meticulously optimized strategies to maximize returns. Cultivating a high-performing team, I fostered the growth of direct reports to expertly navigate the campaign landscape. My hands-on approach extended to conducting rigorous A/B testing on landing pages and creatives, ensuring our content resonated effectively. Through dedication, I consistently met and surpassed daily KPI goals, driving exceptional results across all channels. Notably, I spearheaded initiatives that slashed CPA by an impressive 60% while simultaneously elevating ROI by an outstanding 40% across 8 figure campaigns. Collaborating seamlessly with a TV agency, I orchestrated efforts to broaden our reach and enhance viewership of our television advertisements, solidifying our market presence and amplifying our brand impact.

I spearheaded the performance marketing efforts for the NerdWallet finance app, with a laser focus on optimizing the key performance indicator of Activations. During my tenure, I achieved remarkable milestones, notably slashing our CPA by an impressive 50%. Additionally, I revolutionized our approach to creative testing by introducing new reporting systems and streamlined processes, accelerating our ability to iterate and refine ad creatives. Innovatively expanding our reach, I successfully launched dozens of new campaigns across various ad networks, driving significant user acquisition and engagement. Taking charge of App Store Optimization, I orchestrated strategies that boosted click-to-install rates by an impressive 30%, catapulting our app's visibility and downloads. Furthermore, my strategic initiatives led to a doubling of our monthly active users, far surpassing our initial targets. Through rigorous creative testing methodologies, I propelled click-through rates by an impressive 25%, cementing our position as industry leaders in performance marketing. Leveraging my negotiation skills, I secured advantageous deals with vendors, resulting in lower CPI rates and enhanced CPA agreements, further optimizing our marketing spend and maximizing returns. 

I led the management of all Paid Social Lead Generation Campaigns across the UK and NORDICS regions, propelling them to become Zendesk's second-largest marketing campaign globally, trailing only behind the U.S. market. Through strategic optimization efforts, I achieved remarkable results, slashing CPMQL by an impressive 50% and driving a remarkable 120% increase in ROAS for top-of-funnel campaigns on LinkedIn, our primary channel. Introducing innovative tools like Foleon revolutionized our approach to content delivery, significantly reducing Cost Per Opportunities by streamlining user engagement. This initiative also contributed to a notable 25% increase in CTR%, amplifying our campaign's effectiveness. Furthermore, I forged strategic partnerships with new vendors, enhancing our campaign portfolio's performance and unlocking new avenues for growth and success.