At the RIDGE (9 figure DTC wallet company), Cedric was hired to oversee and improve the efficiency of the US Operations, Supply Chain/Manufacturing, International Operations, Customer Experience, Custom Operations and People Operations teams.

He built several cross-functional processes to optimize cross-departmental communication. In first instance, he worked closely with the Marketing team to optimize Marketing initiatives at a SKU level in reference to under/over stocked SKUs leading to better discount strategies and more stable inventory levels. Later, he worked closely with the Product Development team to increase the velocity of new SKU development, overseeing short- and mid-term product calendars to ensure timely launch dates of new SKUs for the Marketing team.

Cedric also built an inventory management system that significantly reduced the number of out of stock SKUs going into Q4, leading to more revenue/sales potential for the Marketing team.

Other than instilling a cross-department value chain mindset into the company, Cedric was also in charge of operational cost cutting across the value chain leading to significant savings, global supply chain management, global 3PL vendor management, the development of internal KPI dashboards, an ERP implementation, global expansion management and production planning.

In his role as E-commerce Director at ISLE Surf and SUP, Cedric was in charge of revenue and E-Commerce strategy across all digital channels (Web/AMZ).

Through a series of initiatives like website redesign, conversion rate optimization and managing ISLE's performance marketing agency closely, Cedric was able to increase revenue by nearly 50% during his tenure. Cedric also built an inventory management system that could inform an optimal sales volume per SKU while taking supply chain disruptions into account on tail end of the Covid crisis.

Reporting directly to the President and CEO, Cedric also played an instrumental role in the sale of the company to Solo Stove (Solo Brands).

In 2023, Cedric took a big jump and left RIDGE to become an executive operator at a smaller company: Selk’Bag (The Original Wearable Sleeping Bag).

The goal: Grow the company's top-line revenue while remaining in control of cash-flow at all times. Cedric took charge of Marketing, Brand, Operations and Financial management while the owner of the company focused on Product development, Wholesale and International distributor relationships.

The result: 40% revenue growth in 2023 and 100% revenue growth in 2024 through various rebranding and tactical marketing efforts, ranging from conversion driven email marketing, new product launches and managing a team of performance marketing freelancers while managing ad-spend and supply chain on a positive cash-flow basis.