Stars+Honey is a radical reimagining of what food should be. “How would a chef make a protein bar?” This was the kind of thinking they applied to their business and we followed suit.

Our creative strategy centered around one insight: can snack food be fashionable? This thinking fueled our brand positioning work which informed a successful identity system designed to connect with customers looking for well made food that also pleases the eye. Our work included: • Brand Positioning • Identity Design • Shopify Site Design • Email Design and Copywriting • Performance Ad Design and Copywriting • Packaging Design • Art Direction for Photo and Video Shoot

Our strategy quickly and efficiently grew this emerging brand into a category powerhouse in just 12 short months. Once we started making ads and emails, the brand saw a 42% revenue increase and a 187% increase in email click-through rates. Their current site converts at 4.5%, about 3.5x the average conversion rate.

Cora was a new brand when I started working with them in 2017. They had an important mission and powerful promise but were struggling to scale those elements as they began to grow and expand.

I partnered with the founder to reimagine the brand positioning based on newly available consumer data. I provided insights from that data and used that to inform a visual identity update that spanned logo to packaging. I also lead a campaign to relaunch the brand to reach new audiences.

My work helped them reach the highest brand affinity in category (provided by a 3rd party study). This brand affinity helped them gain efficiencies on ad spend on Meta and Amazon and unlocked opportunities at retailers like Target and CVS.