solve your attribution problems
Unlock influencer marketing
solve your attribution problems
Unlock influencer marketing
Brenda
Brenda is the Head of Influencers and Partnerships at Karma & Luck, as they make their bet from Retail to e-commerce. She’s in charge of building Karma’s affiliate-based Ambassador Program, as well as their Paid Influencer and UGC Production efforts, amongst other Growth partnerships like Live Events, Celebrity Partnerships & Marketplaces.
Before Karma, Brenda was a founding team member at Caraway Home. She’s responsible for making Caraway internet-famous by partnering with over 4k influencers and creators to drive a consistent 15% of all sales (PPS), and over $20MM in revenue via Partnerships.
Brenda is super passionate about DTC e-commerce, especially early state wellness startups, where she gets to build from the ground up. She’s also passionate about testing, data analytics and Landing Page optimizations.
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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