At StreamYard, a live streaming and podcasting SaaS tool, I was tasked with the challenge of driving significant growth in a highly competitive market. By deploying unconventional ad creatives and optimizing our paid acquisition strategy, I reduced our cost per acquisition by over 80%, all while doubling the customer lifetime value (LTV). Over the course of a year, I spearheaded efforts that increased our ARR from $20M to over $70M. I led creative ideation and execution, from storyboarding to producing user-generated content (UGC) that resonated with our target audience. My focus on A/B testing for landing pages and offers boosted our site conversion rate from 1% to over 3%. These efforts contributed directly to StreamYard’s acquisition in early 2024, a reflection of the company's strong retention and growth under my leadership.

As a Senior Media Strategist at Northbeam.io, I was responsible for managing a book of business with over 40 clients, including brands like AG1, CalPak, and Jaxxon. One of the key challenges was minimizing churn and driving incremental revenue for high-paying enterprise customers. I successfully reduced churn to less than 2%, while upselling clients to generate an additional $200K in ARR. Leveraging Northbeam’s multi-touch attribution and media mix modeling tools, I guided clients through strategic decisions that improved their media efficiency and overall ROI. By filling product gaps with custom SQL queries and Google Apps Scripts, I delivered tailored reports that further enhanced client satisfaction and retention.

At Thesis Testing, I managed growth marketing efforts for major clients like SiriusXM and Condé Nast. My responsibilities spanned across media buying, client relations, and tactical execution, managing more than $6M per month in ad spend. For SiriusXM, I developed and implemented paid acquisition strategies that consistently exceeded CPA and ROAS goals, driving up efficiencies by 30-50%. For Condé Nast, I spearheaded efforts to create and test ad creatives that aligned with their premium brand messaging, leveraging platforms like Facebook, Google, and Pinterest to amplify reach and engagement. These efforts not only enhanced visibility but also contributed significantly to overall brand growth across multiple verticals.