At UN/COMMON, a leading Shopify Plus agency, Blake led the successful redesign of Liquid Death's website. He managed the project from start to finish, coordinating with Design, Engineering, Marketing, and Operations teams to meet tight deadlines and ensure the site's performance met key business goals.

The launch resulted in a 50% increase in site performance and a 36% rise in the ATC. He also ensured the site was flexible, allowing the marketing team to quickly adapt and update digital content. His efforts not only improved user engagement but also significantly boosted sales metrics, demonstrating a clear impact.

At Universal Nutrition, a leading supplement brand, Blake directed the platform migration from Magento to Shopify Plus. He managed the entire transition, ensuring a seamless shift of customer, order, and product data. Blake led the development and implementation of a custom quiz on the new platform, which significantly increased the average order value (AOV).

He also spearheaded a custom ERP integration, executed successfully under his leadership. Throughout the migration, Blake was meticulous in structuring data and setting up 301 redirects to maintain SEO integrity. His efforts were crucial in enhancing the brand's operational efficiency and online visibility.

Blake founded Scrumly, an AI-driven platform designed to optimize reporting and project management for organizations. Scrumly leverages advanced AI to streamline task execution and automate resource allocation, significantly enhancing operational efficiency. The platform is now utilized by hundreds of users, including team members at Disney.

During the development of Scrumly, Blake gained extensive knowledge in structuring and labeling data for machine learning models and explored how AI can assist in the execution of complex tasks. His work has not only improved project management practices but also demonstrated the transformative potential of AI in business operations.