Problem Benedikt launched boyfriend, an intimacy-focused DTC brand offering modern loungewear and couple's games. The aim was to demystify the intimacy category for first-time customers. The challenge lay in crafting social ads that could introduce intimacy products while navigating societal taboos.

Action To understand consumer attitudes and preferences, Benedikt conducted interviews with over 35 individuals and analyzed over 100 survey responses. This research helped develop a brand language aligned with the company's mission. Leveraging his expertise in photography and design, Benedikt then orchestrated lifestyle and product photoshoots to create engaging content for the social ads.

Result By pairing the visually compelling content with benefit-driven copy tailored to various target audiences, Benedikt fine-tuned the ad designs. This approach resulted in an impressive average click-through rate (CTR) of 3.5%, with the most successful ad reaching a 5.2% CTR. These efforts significantly extended the brand’s reach and effectively attracted new customers to the landing pages.