At ThriveFantasy, a leading DFS and sports betting platform, Ben led business development and growth marketing, implementing a data-driven affiliate strategy that fueled 35% YoY revenue growth. He expanded the affiliate partner network by 40%, optimizing commission structures and leveraging high-value partnerships to drive record-breaking new user acquisition. Ben introduced CPA model optimizations, reducing acquisition costs by 25%, and developed multi-channel marketing campaigns that enhanced conversion rates. By securing key sportsbook and media partnerships, he increased ThriveFantasy’s market share by 50%. His work not only scaled the business but also enhanced attribution tracking, enabling smarter budget allocation and higher ROI. This approach positioned ThriveFantasy as a competitive force in the DFS and sports betting industry.

At Marquee Brands, a global brand management firm, Ben led global growth marketing initiatives, driving a 25% YoY increase in affiliate-driven sales through strategic partnerships and performance optimizations. By refining paid media strategies, he cut CPA by 20% while maintaining high-converting traffic across multiple channels. Ben launched advanced attribution tracking, optimizing marketing spend allocation by 30% and enabling a more precise understanding of customer acquisition pathways. His efforts in affiliate expansion, paid media, and spend efficiency helped Marquee Brands scale its e-commerce footprint and maximize revenue potential across its portfolio. His data-driven approach ensured that every marketing dollar was spent effectively, boosting overall brand visibility and profitability in a competitive digital landscape.

At Macy’s, Ben managed $900M+ in marketing spend, executing multi-platform campaigns that drove a 44% increase in sales across key categories. He optimized budget allocation, achieving a 25% higher ROI while reducing acquisition costs by 15% through targeted digital strategies. Ben spearheaded high-impact product launches and executed cross-channel marketing initiatives, enhancing brand visibility and customer engagement. His leadership in integrated marketing played a crucial role in scaling Macy’s digital and in-store sales, strengthening its position as a retail powerhouse. By leveraging data-driven decision-making and strategic partnerships, Ben delivered measurable growth, proving the power of efficient spend management and marketing innovation in a highly competitive retail space.