Becky applies 20 years of public relations expertise to help brands build a successful DTC presence or earn and bolster relationships with retailers.

Evaluating brand goals with retailer needs, nuances, and preferences, she provides practical counsel and creative recommendations to pique the interests of category managers, buyers, and retail marketing leads.

*Retail Campaign Experience* - Partnered with Whole Foods on behalf of PepsiCo and KeVita (sparkling probiotic beverage) to launch a retailer-exclusive drink line - Ran a social media coupon offer with Meijer and Kroger to drive trial of new microwaveable meal bowls - Launched the EVEREST HOME storage and organization line at the Inspired Home Show to buyers, followed by its e-commerce debut with Home Depot, Walmart, Amazon and Wayfair - Promoted a Kickstarter success card game at Target, including developing multimedia assets to enhance the online product listing - Launched subscription box/gift kits for fishing tackle with Dick's Sporting Goods, Walmart, and the subscription box's DTC channels - Encouraged buyer visits and retail pickup of novelty ice cream and natural snack chip brands at EXPO West

*Retail Relationship-Building Support* - Pitch brand marketing/co-branded retailer campaign ideas to key contacts at retail (e.g. a philanthropy program to Home Depot for an electric tool company) - Target gift guide outlets, commerce writers, and media product reviewers to earn brand inclusion and national coverage - Develop and contribute to retail pitch meetings, category reviews, and other critical presentations to demonstrate each brand's marketing investment, PR savvy, and brand-building activities. (She also helps with brand presentations to the Board of Directors or potential brand investors) - Announce funding rounds to media - Influencer product seeding - Build and share founder/entrepreneur stories across LinkedIn and through media

Before setting out as a freelancer, Becky worked in global and boutique-sized PR "Agencies of the Year," supporting some of America’s most-recognized CPG, food and beverage, restaurant, and hospitality brands like Unilever (I Can't Believe It's Not Butter!, Klondike, Breyers), PepsiCo (Lipton, KeVita), Subway, McDonald's, Green Giant Fresh, Sweet Baby Ray's, First Watch Restaurants, Dominican Republic Ministry of Tourism, Kohler Co., Motel 6, and Catch Co. (Mystery Tackle Box).

Her broader PR skills include strategic/integrated campaign development, media relations, trade show support, thought leadership content creation, influencer relations, and writing.