At Nutrafol, Amanda led their brand partnership with Headspace to offer a complimentary Headspace membership for all Nutrafol subscribers. Amanda worked with the Headspace team as well as Nutrafol's Brand, Tech, and Finance teams to kick off this partnership to their full active subscriber base. To launch the partnership, Amanda created the email & SMS strategy and worked with her team to design, build, and launch marketing blasts and workflow communications to excite and inform existing customers about the partnership. For churned customers, Amanda developed creative to reactivate customers by informing them of this new subscription value proposition. These communications were extremely successful in both securing Headspace enrollments from active subscribers and re-engaging previously churned customers. Amanda continued to bake the Headspace partnership into all customer subscription value proposition communications to keep the partnership top of mind and increase enrollments.

At Warby Parker, Amanda ideated, built, and launched email, SMS, and push campaigns to support 35+ new store openings across the US and Canada. During each new store opening, she designed, segmented, and deployed personalized communications specific to the region, with audience lists ranging from 200K-5M customers. She also worked with the Retail, Design, Brand, and Creative teams to create email, SMS, and push notifications to invite customers to in-store activations, resulting in high click rates and store traction. Amanda continued to support the Retail team's growth by developing dynamic content specific to customers' local retail stores to further drive in-store traction.