solve your attribution problems
Scale your paid media
solve your attribution problems
Scale your paid media
Alicia
Head of Growth / Programmatic Marketer / Brand Marketer
Austin, TX
All Star
Free Consulting Calls
Full Time
Reviews
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Alicia is a senior marketer with over a decade of expertise growing businesses client-side (Etsy and The Farmer’s Dog) and in agencies (Kelly Scott Madison and Nexstar) supporting clients like Tito’s Handmade Vodka and Whataburger.
Managed annual media budgets exceeding $100M with lean teams of direct reports. Helped Tito’s on its historic growth rise and saved companies millions in agency fees and media rates.
Adept at leading paid media, account management, brand positioning, marketing analytics and cross-channel (TV, OTT, YouTube, Audio, Programmatic, Social, OOH, Partnerships, SEM, and Direct Mail) planning, buying, and execution.
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
Cross- Channel Media buying (TV, Programmatic, Social etc.)
Starting at
$
1000
Starting at
$
Starting at
$
Starting at
$
Paid Consulting Call
$
100
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
125
Monthly Retainer
Cross- Channel Media buying (TV, Programmatic, Social etc.)
Starting at
$
1000
Starting at
$
Starting at
$
Starting at
$
Skills
A/B Testing
Account Management
Audience Segmentation
YouTube Ads
Twitter Ads
Campaign Management
Campaign Strategy
TikTok Ads
Snapchat Ads
Attribution Modeling
Affiliate Marketing
Brand Marketing
Commercials
Creative Strategy
Direct Mail
Digital Marketing
DSP Management
Leadership
Media Planning
Paid Social
Programmatic Marketing
Media Attribution
Marketing Strategy
Customer Acquisition Strategy
Marketing Operations
Tools
No items found.
Asana
Basis
DV360
Excel
FullStory
Google Analytics
RockerBox
The Trade Desk
Tatari
Tableau
Segment
Industry Experience
Food & Beverage
Pet Supplies
Restaurants & Hospitality
Subscription Boxes
Agency
3rd Party Retailers (Online & Physical)
Digital Products
Alcohol
Brand Experience
Etsy / The Farmer's Dog / The Zebra
Case Studies
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The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
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