solve your attribution problems
Unlock Google advertising
solve your attribution problems
Unlock Google advertising
Alexander
Paid Search Marketer / Growth Marketer / Programmatic Marketer
Charlotte, North Carolina
All Star
Free Consulting Calls
Full Time
As a seasoned performance and growth DTC/e-commerce marketer with expertise focused on paid search, I’ve successfully managed over $25M+ in total ad spend across platforms like Google Ads, YouTube, and CTV, driving significant profitability and new customer acquisition for 7-8-figure brands.
My Value Propositions
- Profitable New Customer Acquisition strategies guide every decision I make. Disclaimer: I don't neglect LTV; I encourage other retention channels to activate previous customers.
- I have a toolbelt of scalable YouTube strategies that leverage a full-funnel approach. Together with the good creative we can unlock audience activation at scale.
- As a data scientist, I enjoy sifting through large datasets and utilizing various attribution models, enabling me to identify which efforts create meaningful impact.
- An omnichannel full-funnel approach allows me to step above being a media buyer and allows me to think like a CFO and CMO in order to maximize ROI/MER, increase Average Order Value (AOV), and improve long-term customer retention..
I specialize in developing creative and data-driven strategies that enhance both top-of-funnel awareness and bottom-funnel new customer growth. In previous roles, I have grown teams and mentored junior-level professionals. My leadership style is collaborative and data-centric, enabling me to guide teams through innovative, scalable marketing solutions that consistently deliver results.
Whether it's streamlining ad structures, deploying comprehensive new customer acquisition strategies, or refining user journeys to increase conversion rates, I am committed to building sustainable, profitable growth for my clients.
Notable Scaled Brands Bones Coffee, Tru Earth, Suavecito, Wolfgang USA, Greater Than, Howitzer and Her Fantasy Box
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Paid Search and Programmatic Media Buying
Starting at
$
3000
Paid Search Audit
A detailed, hands-on audit of your paid search efforts, designed to optimize performance across key platforms. I will analyze your Google Ads campaigns, including YouTube, Google Shopping, Demand Gen, and Performance Max. This deep dive will examine campaign structures, ad copy, targeting, audience segmentation, and feed management, ensuring every element is optimized for maximum efficiency. By reviewing both historical and real-time data from tools like Triple Whale and other third-party integrations, I’ll identify gaps in performance and opportunities for growth. The outcome is a tactical action plan focused on improving ROI, refining budget allocation, and ensuring audience segments are guided through user journeys that drive higher Average Order Value (AOV). My strategies will also enhance first-order profitability, while laying the groundwork for long-term growth through better use of cross-channel alignment and efficient media spend.
Starting at
$
500
Ad Creative Audit
An in-depth YouTube Ads audit that goes far beyond analyzing data and campaign setup. In addition to creating a robust testing framework and offering insights into data analysis at each funnel stage, I’ll provide expert guidance on building a full-funnel YouTube ad architecture. By evaluating cross-channel performance and integrating learnings, I’ll help you develop a cohesive, growth-focused strategy that maximizes engagement and conversions across the entire customer journey. This audit ensures both your YouTube campaigns and broader marketing efforts work together for long-term success.
Starting at
$
500
Marketing Strategy Audit
A full-funnel marketing audit designed to uncover inefficiencies and unlock growth. I will assess your testing frameworks, AI integration, measurement and attribution models, budget allocation, and cross-channel messaging. Special attention is given to how different audience segments—whether new customers or high-LTV repeat buyers—are guided through the user journey, ensuring they're directed to the most effective path for maximizing Average Order Value (AOV). I will conduct research into your ideal customer profile, identifying key pain points and roadblocks. This enables the creation of authentic messaging that resonates with your audience. My strategies focus on achieving first-order profitability, increasing contribution margin, and boosting both LTV and retention. The result is a cohesive marketing plan designed to drive both immediate results and sustainable growth.
Starting at
$
1000
Paid Consulting Call
$
250
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Paid Search and Programmatic Media Buying
Starting at
$
3000
Paid Search Audit
A detailed, hands-on audit of your paid search efforts, designed to optimize performance across key platforms. I will analyze your Google Ads campaigns, including YouTube, Google Shopping, Demand Gen, and Performance Max. This deep dive will examine campaign structures, ad copy, targeting, audience segmentation, and feed management, ensuring every element is optimized for maximum efficiency. By reviewing both historical and real-time data from tools like Triple Whale and other third-party integrations, I’ll identify gaps in performance and opportunities for growth. The outcome is a tactical action plan focused on improving ROI, refining budget allocation, and ensuring audience segments are guided through user journeys that drive higher Average Order Value (AOV). My strategies will also enhance first-order profitability, while laying the groundwork for long-term growth through better use of cross-channel alignment and efficient media spend.
Starting at
$
500
Ad Creative Audit
An in-depth YouTube Ads audit that goes far beyond analyzing data and campaign setup. In addition to creating a robust testing framework and offering insights into data analysis at each funnel stage, I’ll provide expert guidance on building a full-funnel YouTube ad architecture. By evaluating cross-channel performance and integrating learnings, I’ll help you develop a cohesive, growth-focused strategy that maximizes engagement and conversions across the entire customer journey. This audit ensures both your YouTube campaigns and broader marketing efforts work together for long-term success.
Starting at
$
500
Marketing Strategy Audit
A full-funnel marketing audit designed to uncover inefficiencies and unlock growth. I will assess your testing frameworks, AI integration, measurement and attribution models, budget allocation, and cross-channel messaging. Special attention is given to how different audience segments—whether new customers or high-LTV repeat buyers—are guided through the user journey, ensuring they're directed to the most effective path for maximizing Average Order Value (AOV). I will conduct research into your ideal customer profile, identifying key pain points and roadblocks. This enables the creation of authentic messaging that resonates with your audience. My strategies focus on achieving first-order profitability, increasing contribution margin, and boosting both LTV and retention. The result is a cohesive marketing plan designed to drive both immediate results and sustainable growth.
Starting at
$
1000
Skills
A/B Testing
Account Management
Attribution Modeling
Audience Segmentation
Audience Building
Campaign Strategy
Creative Testing
Customer Acquisition Strategy
Copywriting
Digital Marketing
Media Planning
Paid Search (Google & Bing)
Programmatic Marketing
Performance Marketing
Search Engine Optimization (SEO)
YouTube Ads
Business Development
Growth Strategy
Data Analytics
Marketing Strategy
Tools
ClickUp
Ahrefs
Crazy Egg
Elevar
Excel
Google Analytics
Google Data Studio
Google Merchant Center
Google Tag Manager
Hotjar
Instacart
Kno
Motion
Lifetimely
SEMrush
Shopify
Spyfu
Triple Whale
Tableau
WooCommerce
Industry Experience
Health & Beauty
Food & Beverage
Apparel & Accessories
Pet Supplies
Sports & Outdoor Equipment
Online Financial Services
Agency
Mental Health & Wellness
Brand Experience
Bones Coffee Company / Tru Earth / Her Fantasy Box
Case Studies
Join The Starters for full access
How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
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Per hour
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Monthly Retainer
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Hire
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