solve your attribution problems
Develop a growth strategy
solve your attribution problems
Develop a growth strategy
Alexa
Chief Marketing Officer / Head of Growth / Head of Retention
Los Angeles, CA
All Star
Free Consulting Calls
Full Time
Alexa started in e-commerce in 2010, with a focus in direct response marketing. Since then, she has helped hundreds of clients. For 5 years, she was focused on the growth of a single brand, growing it from four digits to mid 8-figures. As the Chief Growth Officer, Alexa led customer acquisition, retention, and web — primarily as the sole employee and eventually managing a team of 10.
Alexa believes that every single brand is unique, and requires a custom strategy from what marketing channels deserve focus, to what cadence of email and SMS comms is right.
Alexa listens to the customers and the data equally, combing qualitative and quantitative to make decisions and help your brand grow.
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Whatever the business needs in order to experience the most growth! It could be new customer acquisition strategy and execution, it could be a CRO project, it could be customer interviews to improve lifecycle marketing comms.
Starting at
$
5000
Marketing Strategy Audit
I look into all platforms you’re using for marketing, from Meta ads to Klaviyo. I present my findings and a roadmap from highest-impact/lowest-effort to lowest impact. These to-dos range from segmenting certain customers to testing entirely new acquisition channels.
Starting at
$
2000
Retention Strategy Audit
First, I’ll make sure all your metrics are tracking correctly: we need to know your true LTV and RPR to get started. Then, I’ll find areas of opportunity and low hanging fruit to improve LTV. This could look like changing your on site quiz to get more customers started on the right SKU, overhauling your email and SMS flows, and doing customer interviews or CX inbox audits.
Starting at
$
2000
Email Flow Setup
My career in e-commerce started in 2010 with email marketing and I love going back to my roots. Email flows are the highest impact one-time setup a DTC brand can invest in. I talk to customers and audit the CX inbox to build a strategy around what information a customer should receive in what order.
Starting at
$
5000
Paid Consulting Call
$
200
Hourly Freelance Work
Hourly rate for ad-hoc freelance work
Per hour
$
150
Monthly Retainer
Whatever the business needs in order to experience the most growth! It could be new customer acquisition strategy and execution, it could be a CRO project, it could be customer interviews to improve lifecycle marketing comms.
Starting at
$
5000
Marketing Strategy Audit
I look into all platforms you’re using for marketing, from Meta ads to Klaviyo. I present my findings and a roadmap from highest-impact/lowest-effort to lowest impact. These to-dos range from segmenting certain customers to testing entirely new acquisition channels.
Starting at
$
2000
Retention Strategy Audit
First, I’ll make sure all your metrics are tracking correctly: we need to know your true LTV and RPR to get started. Then, I’ll find areas of opportunity and low hanging fruit to improve LTV. This could look like changing your on site quiz to get more customers started on the right SKU, overhauling your email and SMS flows, and doing customer interviews or CX inbox audits.
Starting at
$
2000
Email Flow Setup
My career in e-commerce started in 2010 with email marketing and I love going back to my roots. Email flows are the highest impact one-time setup a DTC brand can invest in. I talk to customers and audit the CX inbox to build a strategy around what information a customer should receive in what order.
Starting at
$
5000
Skills
A/B Testing
Attribution Modeling
Account Management
Conversion Rate Optimization (CRO)
Campaign Management
Customer Acquisition Strategy
Customer Journey Mapping
Data Analytics
Email Marketing
Growth Strategy
Media Planning
Marketing Strategy
Paid Search (Google & Bing)
Performance Marketing
Paid Social
Retention Strategy
SMS Marketing
Web Analytics
Brand Marketing
Campaign Strategy
Commercials
Creative Testing
Digital Marketing
Leadership
Tools
No items found.
Attentive
Black Crow AI
Criteo
Google Analytics
Hotjar
Google Merchant Center
Looker
Klaviyo
Lucky Orange
Rebuy
Meta Business Suite
Northbeam
Octane AI
Mailchimp
Postscript
ProfitWell
Recharge
RockerBox
Repeat
Shopify Flow
Shopify
Shopify Plus
Tableau
Tatari
Zapier
Triple Whale
Stay AI
Shogun
Industry Experience
Health & Beauty
Apparel & Accessories
Baby & Kids Products
Jewelry & Watches
Online Education & e-Learning
Art & Collectibles
Subscription Boxes
Sexual Wellness
Brand Experience
Uqora / Proov / Equelle
Case Studies
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How The Starters Stacks Up:
The Starters | Marketerhire | Upwork | Full-time HIre | Agency | |
|---|---|---|---|---|---|
| Time to hire | Less than 24 hours | 3-5 days | 1-2 weeks | 4-12 weeks | 4-12 weeks |
| Hire by the hour |  | | |  | |
| Cost | Starting at $50/hr | $90/hr - $200/hr | Starting at $10/hr | $50 - $200k / year | $10 - $50k / mo |
| Vetting Process | Experience review, interview, sample work, reference check | Experience review, interview | None | N/A | N/A |
| Full marketplace visibility | | | | N/A | N/A |
| Minimum Committment | None | $1,500/mo | None | None | 6-12 months |
THE ONLY FREELANCER MARKETPLACE BUILT FOR E-COMMERCE BRANDS, AND FULLY VETTED BY E-COMMERCE EXPERTS.
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30 Minute Consulting Call
Free
Paid Consulting Call
$
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Hourly Freelance Work
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Per hour
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Monthly Retainer
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James