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A conversation with:
The Problem
Unbound Snacks was the product of 3rd generation family farmers who felt as though walnuts should have a larger share of the snacking market due to their unique health benefits and taste.
They’ve developed the freshest, tastiest roasted & seasoned walnuts on the market, but were struggling to grow e-commerce sales after relying on the support of agencies to get them off the ground.
Nearly a year into starting the brand, the Unbound team was seeing less than a 0.2x return on ad spend and was unable to scale with their agencies.
The Solution
After learning about The Starters, the Unbound Snacks team immediately signed up to find great talent to help turn around the ecommerce business.
Over the last several months, Unbound Snacks has hired the following roles via The Starters:
- Paid Social Manager
- Social Media Manager
- Paid Search Manager
- Graphic Designer
- Head of Growth
"It's been really easy to find great talent at reasonable rates" - Rikki B., CEO of Unbound Snacks
By hiring freelancers, the team has been able to transition out each and every agency they had previously worked with.
The Results
Unbound’s collaboration with The Starters drove immediate improvements in revenue and media efficiency while also cutting operating expenses by more than 50%.
“It was great to cut costs but also drive our revenue up with freelancers from The Starters. Glad we made the switch.” - Rikki B.
Unbound Snacks is now poised to hit a 7-figure annual run rate in 2024, a testament to the power of freelancers in revitalizing the brand's online presence.
