A conversation with:
The Problem
Kolkata Chai Co., co-founded by Ani Sanyal, sought a skilled Google and YouTube Ads expert familiar with the food and beverage industry to improve their e-commerce business ahead of the 2024 holiday season. Previous attempts to find suitable candidates through traditional job boards and referrals were time-consuming and often resulted in poor quality candidates.
“The main challenge we had with traditional hiring routes was that most candidates didn’t understand direct-to-consumer and e-commerce like we needed them to.”
They ended up biting the bullet and spending a lot of time sifting through applications and vetting instead of going with a recruiting agency, as they knew recruiting agency costs would be exorbitant.
“We never worked with recruiters because of cost— it was overwhelming and daunting to have to lock into a pricey recruiter agreement.”
The Solution
When Ani came across The Starters, he was immediately drawn to the quality of talent and specific e-commerce focus of the platform.
“My initial reaction was ‘WOW’ — I didn’t realize there could be this many qualified people to be immediately available in the pool of what we’re looking for. It was great to see faces from top brands on the platform.”
He combed through the talent on the platform and leveraged some recommendations from Jai Dolwani, Founder of The Starters, to shortlist candidates for Google and Youtube Ads support.
Within 1 week of joining the platform, Ani was able to find the right fit and make a hire.
The Results
Ani was able to save weeks of effort finding, interviewing, and vetting candidates for a role that took just a couple days to hire for on The Starters.
“The person we hired from The Starters has continued to be an excellent fit for us— his knowledge not only of the Google + YouTube platforms, but also direct-to-consumer in general was amazing.”
The best part?
He was able to make the hire incredibly cost-effectively, with transparent rates on the platform and no rate markups or commissions.
