Building Teams, Driving Revenue, and Securing Wins In my first 18 months at Ai Media Group, I redefined our approach to client strategy by building a paid social team that led to a 300% revenue increase. Following this, I expanded our creative capabilities, resulting in a 500% increase in billings, allowing us to form deeper, more strategic relationships with our clients. This full-funnel leadership across Paid Social, Search, Programmatic, CTV, and Streaming Ads, combined with omni-channel strategies, helped secure major business wins with brands like Suja, Oscar de la Renta, Azamara Cruises, and Mediacom Business. Revenue Growth 300% Increase in overall revenue within the first 12 months. Creative Expansion 500% Year-over-Year increase in creative billings. New Business Wins +$20M

Understanding Channel Contribution to Drive Revenue Growth Oscar de la Renta, renowned for its luxury garments and accessories, faced a significant challenge in understanding the contribution of each of its marketing channels to overall revenue. Without a clear view of the customer journey across these channels, the brand struggled with sub-optimal spend allocation and missed opportunities for growth. We analyzed each marketing channel’s performance to understand how owned and paid channels contributed to revenue. This enabled us to create a more efficient, profitable strategy focused on improving ROAS across Social, Google, and omni-channel efforts. Our collaboration with Oscar de la Renta yielded impressive gains in efficiency and profitability. By focusing on boosting ROAS, our optimized strategies drove significant growth across key marketing channels, enhancing the brand’s overall marketing effectiveness. “ Ai Media has been a key partner during this time, providing clear insights into the attribution of each digital channel and stage of the funnel. They reviewed our business holistically, and made sure our digital strategies supported our larger company goals. The Ai Media team has gone above and beyond as a strategic partner to us, supporting both the day to day oversight of campaigns and helping to shape our larger digital marketing roadmap.” Alex Bolen, the CEO 93%​ Increase in Omni Channel ROAS 309% Increase in ROAS on social 80% Increase in ROAS on Google

Fueling Growth and Amplifying Vive Organic’s Reach with Precision Targeting By supercharging their campaigns across CTV, Programmatic Display, and YouTube, we honed in on high-impact prospecting and retargeting techniques. Every creative was optimized to flow with Suja’s evolving goals, seamlessly transitioning from DTC to Retail. Through precision targeting and frequency management, we boosted engagement, keeping Suja in front of the right people at the right time. The result? Deeper audience connections, higher conversions, and brand loyalty that sticks. Awareness Growth 45.6%​ Boost in Aided Awareness E-Comm Strategy 37.2% Surge in Purchase Intent Brand Trust 37.9% Jump in Brand Favorability